Thursday, July 2, 2020
QA with Jordan Daykin, Managing Director, GripIt Fixings
QA with Jordan Daykin, Managing Director, GripIt Fixings QA with Jordan Daykin, Managing Director, GripIt Fixings Image Source: Jordan DaykinJORDAN Daykin is most widely known to the public at large for his successful appearance on BBC Dragonâs Den in 2014. His age at the time was widely remarked upon.Just 20 years old, the youngest ever entrepreneur to have pitched on the show, Jordan Daykin won an investment from dragon Deborah Meaden for his company, GripIt Fixings. GripIt is the worldâs strongest plasterboard fixing.Video Source: RS components on YouTubeWhats probably most interesting about GripIt, however, is not the jaw-droppingly heavy weight of up to 180kg that it can support, but that the innovation was only the latest chapter in the entrepreneurial story of young Jordan Daykin, who first identified ways to make money commercially as early as just 12 years old.âMy granddad is someone I always look up to in life. I aspire to be like him.âAnd indeed, as he confirms here, he first had the idea for GripIt at the age of 13 after he and his granddad Stan (the pair are pictu red together in our featured image) had been unsuccessful in trying to fit a curtain pole to a plasterboard wall. The pair created the prototype in Stanâs garden shed, and âGripItâ was bornâ¦After his research confirmed that the GripIt was a game-changer in the area of home fixtures and DIY, Jordan Daykin was off the ground with his first proper business, although he had to go it alone after his beloved granddad Stan declined to be involved in the business, for reasons of age.He has never looked back. The company was founded in 2008, and the early years involved research and testing, before the UK patent was obtained in 2012, with early orders from ScrewFix and partnership with the Grafton Group placing the product in 500 stores in 2013.The Dragonâs Den investment in 2014 enabled a move to dedicated premises in Melksham, Wiltshire, enabling in-house manufacturing and increased production levels. By the end of that year, the store-count of the company was 1,400. A newly dev eloped GripIt was launched in May with the companys partner in 32 countries, RS Components, and the store-count doubled again to 3,000 by the end of 2015, including such stockists as Wickes, BQ and many more.2016 was the companyâs busiest year to date. The current store-count is more than 5,000, the US patent was granted, and the product is now stocked in 420 Screwfix stores, 220 Curryâs stores, 252 BQ stores and 239 Travis Perkins outlets. (adsbygoogle = window.adsbygoogle || []).push({}); 11 Questions for Jordan DaykinDuring 2020, the company, whose workforce has grown from 10 staff to 40, will have new products company. Jordan Daykin, aged 21, has already achieved so much while barely into his adulthood, but the growth of his business continues. And that crucial bond between Jordan and has granddad Stan (now 82 years old) is as strong as it was the day they developed the GripIt in Stanâs shed. The focus is on the future, and Jordan Daykin freed some time to talk to AGENT about his incredible startup story, and his life at the helm of this successful business. (adsbygoogle = window.adsbygoogle || []).push({}); 1. Briefly tell us how you first got into business, and describe your business goals.I first got into business when playing an online virtual game, Runescape, when I was just 12. Me and my friends always use to spend our pocket money on the virtual gold you could buy. I contacted the Chinese company that we used to buy it from, and managed to buy it in bulk for 50% of what they normally sell it for. I then sold it on the game by making lots of different profiles and directing them to the website I made to buy it. The Chinese company then bought the company for £10,000. I then made a tutoring agency website after being home-schooled and having trouble to schedule tutors at the right time. This has recently been rebranded and launched again. I came up with GripIt at 13, after trying to fit a curtain pole to a plasterboard wall with my grand dad, Stan. We went down to the garden shed to create a prototype, and the GripIt was then invented.2. What age were you when you realised you wanted to run your own business?I was 13 when I researched online about plasterboard fixings. I looked on forums and the internet to find there was no solution to this well-known problem. None of the fixings on the market can hold a weight like the GripItâ"it was âone of a kindâ, and I realised weâd found a solution to the problem. One day, me and my granddad were sat on the swing at the bottom of the garden, and I told him about the research I had done. However, he was retired and felt too old to be starting a business. Thatâs when I first thought about having my own business. (adsbygoogle = window.adsbygoogle || []).push({}); 3. Who are your business icons and inspirations?Dragonsâ Den has always been something I watched from a young age, the Dragonsâ"Deborah Meaden, Peter Jones, and Duncan Bannatyneâ"have always been the p eople I look up to. I have read books on the likes of Lord Sugar and Richard Branson. So I would say all those are my business inspirations. However, my granddad is someone I always look up to in life. I aspire to be like him.4. What has been your biggest challenge in business, and how did you surmount it?One of the biggest challenges so far has been finding the right staff and team members. Itâs so hard to find the right person for the job youâre advertising. But I think weâve cracked it now, and have the perfect team to take GripIt further. (adsbygoogle = window.adsbygoogle || []).push({}); 5. Work-Life balance: is it possible? How do you achieve it?Work-Life balance is hard when you run a business, especially when your brain is on overload and you canât switch off. However, itâs important to remember family and friends. So I always try to see them during the week or on the weekend for food and drinksâ"even though work is still at the back of my mind.6. What is the first thing you do every day?The first thing I do after turning off my alarm is check my emails and look at social media. (adsbygoogle = window.adsbygoogle || []).push({}); 7. What screen saver picture is currently on your phone?Iâm a bit of a bore and have the standard iPhone background.8. What is the most important app on your mobile phone, and why?Itâs my mail app. I hate having emails left in my inbox, so I tend to process some at home, and the app is also handy for this when Iâm out on the road and in meetings. After that, I would say itâs the social media platforms. (adsbygoogle = window.adsbygoogle || []).push({}); 9. What is the last thing you Googled?It was when I was trying to find a nice restaurant in Atlanta, US!10. What item do you never leave the house without, and why?I never leave the house with my phone. I use it daily and donât know what I would do if I didnât have it on me! (adsbygoogle = window.adsbygoogle || []).push({}); 11. What advic e would you give to your younger self starting out in business?Believe in yourself and push yourself. Itâs hard work, but you will come out the other side.
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